Privacy Policy

This Privacy Policy explains how ITLab LLC collects, uses, stores, protects, and shares information when you visit our website, submit a form, book a call, communicate with us, purchase services, or interact with our CRM, automation, website, funnel, AI, and Voice AI services.

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide, including:

• Name, email address, phone number, business name, and physical address.
• Payment or billing information when you purchase services, request a quote, or enter into a service agreement.
• Appointment details, discovery call notes, project requirements, service preferences, and communication history.
• Opt-in records and timestamps for SMS, email, calls, and other communication channels.
• Information submitted through GoHighLevel forms, website forms, surveys, landing pages, calendars, chat widgets, or AI-powered intake systems.

Non-Personal Information

We may automatically collect non-personal information, including:

• IP address, browser type, device information, operating system, and general location data.
• Website usage patterns, page visits, referral sources, analytics data, and interaction data.
• Cookies, pixels, and similar tracking technologies used to improve website performance and marketing effectiveness.

Customer Communication and Service Records

We may collect and store records related to:

• Inquiries, support requests, and project-related communications.
• CRM setup details, automation requirements, funnel or website requests, integration details, and service history.
• Feedback, reviews, call recordings, AI agent conversations, Voice AI interactions, and appointment history when applicable.

2. How We Use Your Information

We use collected information to:

• Provide, manage, improve, and personalize our CRM, automation, website, funnel, AI, and consulting services.
• Respond to inquiries, schedule appointments, prepare proposals, deliver projects, and provide customer support.
• Process payments, invoices, and service-related transactions.
• Send service updates, appointment reminders, project communications, marketing messages, and promotional offers where consent has been provided.
• Operate and improve our website, forms, booking systems, automations, analytics, and user experience.
• Maintain records of communication preferences, consent, opt-ins, and opt-outs.
• Protect against fraud, unauthorized access, security risks, or misuse of our services.
• Comply with legal, regulatory, contractual, and business obligations.

3. SMS Messaging and Compliance

Text Message Program Terms and Conditions

By opting into ITLab LLC’s SMS messaging services, you agree to receive text messages related to our services. These may include appointment reminders, customer support, service updates, project updates, follow-up messages, and marketing or promotional messages where you have provided consent.

Opt-In and Consent

• You will only receive SMS messages if you have explicitly opted in or provided consent through a form, website, calendar, verbal confirmation, written communication, or another approved opt-in method.
• We maintain timestamped records of SMS opt-ins, consent language, and communication preferences.
• We comply with the Telephone Consumer Protection Act (TCPA), applicable A2P 10DLC requirements, carrier guidelines, and other applicable messaging laws.

Opt-Out Instructions

• You can cancel SMS notifications at any time by replying “STOP.”
• After replying “STOP,” you may receive a final confirmation message, and no further SMS messages will be sent unless you re-opt in.
• Opt-out requests are processed promptly.

Message Frequency and Content

• Message frequency varies based on your interactions with ITLab LLC.
• Messages may include service-related updates, appointment reminders, support communication, project follow-ups, and promotional content where consent has been provided.
• We do not send SMS marketing messages without appropriate consent.

Help and Support

• Reply “HELP” for assistance or contact us at [email protected].
• Customer support is available during regular business hours.

Carrier Information

• Standard message and data rates may apply.
• Carriers are not liable for delayed or undelivered messages.
• Supported carriers may include AT&T, Verizon, T-Mobile, Sprint, and most regional carriers.

SMS Data Protection Statement

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors or service providers in support of direct services, such as customer service or message delivery, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties except aggregators and providers necessary to deliver the text messaging services.

4. AI, Voice AI, and Automation Interactions

ITLab LLC may use AI tools, Voice AI systems, chatbots, automation platforms, and CRM workflows to help process inquiries, qualify leads, schedule appointments, route support requests, and improve service delivery. Information shared with AI or automation systems may be stored in our CRM or connected tools for business, support, quality assurance, and operational purposes.

We use reasonable measures to limit access to this information and only use it for legitimate business purposes related to providing our services, improving our systems, and communicating with you.

5. Information Sharing and Disclosure

We do not sell, rent, or trade personal information. We may share information only as necessary with the following categories of recipients:

Service Providers

• CRM, automation, website, funnel, hosting, analytics, email, SMS, payment, booking, and communication providers.
• Examples may include GoHighLevel, Make, Stripe, Google, Meta, Calendly, email providers, SMS aggregators, and similar operational platforms.
• SMS aggregators and providers may receive information solely for the purpose of delivering messages you have consented to receive.
• Service providers are expected to maintain confidentiality and protect information according to applicable laws and contractual obligations.

Legal Compliance

• We may disclose information if required by law, legal process, valid law enforcement request, court order, or government authority.
• We may disclose information to protect our rights, property, users, business, or the safety of others.

Business Transfers

• Information may be transferred in connection with a merger, acquisition, restructuring, sale of assets, or similar business transaction.
• In such cases, your information will remain subject to reasonable protections and applicable privacy obligations.

All sharing categories above exclude text messaging originator opt-in data and consent. SMS opt-in data and consent will not be shared with third parties, except aggregators and providers necessary to deliver text messaging services.

6. Data Security

We implement and maintain reasonable security measures designed to protect personal information, including:

• Secure access controls and authentication mechanisms.
• Encryption of sensitive data where appropriate.
• Limited access to business and customer records.
• Use of reputable third-party platforms and service providers.
• Regular review of systems, workflows, and operational access.
• Reasonable backup, recovery, and breach response procedures.

No method of transmission over the Internet or electronic storage is 100% secure. While we use commercially reasonable means to protect your personal information, we cannot guarantee absolute security.

7. Cookies and Tracking Technologies

We may use cookies, pixels, tags, and similar technologies to:

• Analyze website traffic and user behavior.
• Remember user preferences.
• Improve website functionality and user experience.
• Measure marketing performance and advertising effectiveness.
• Support retargeting, analytics, and campaign optimization where applicable.

You may control cookies through your browser settings. Disabling cookies may limit your ability to use certain website features.

8. Data Retention

We retain personal information for as long as necessary to provide services, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, support customer communication, and maintain consent records. SMS opt-in and opt-out records may be retained as required for compliance, audit, and documentation purposes.

9. Your Rights and Choices

Depending on your location and applicable law, you may have the right to:

• Access, update, correct, or delete your personal information.
• Request information about how we process your data.
• Withdraw consent for future communications.
• Opt out of marketing emails by clicking “unsubscribe” in our emails.
• Opt out of SMS messages by replying “STOP.”
• Request that we limit or stop certain processing activities where applicable.
• Lodge a complaint with a supervisory authority if you believe your privacy rights have been violated.

To exercise these rights, contact us using the information in the Contact Us section below.

10. Third-Party Links

Our website, emails, messages, funnels, and forms may contain links to third-party websites or platforms. We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing information to them.

11. Children’s Privacy

Our services are intended for businesses and adults. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have collected information from a child without appropriate consent, we will take reasonable steps to delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The latest version will be posted on our website with the updated effective date. For significant changes, we may notify users by email, website notice, or other appropriate method.

13. Contact Us